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Brand booster or risk?
Brand booster or risk?

In professional football, special edition jerseys are no longer just an add-on product, they have evolved into a strategic branding tool. However, the balancing act between emotional fan engagement, fashionable lifestyle products and commercial interests frequently pose the question as to how many special editions can clubs expect their fans to accept without losing credibility.

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Home2026-08-25T11:40:42+02:00

NanoRepro takes over newkee

D – The Marburg-based, public listed company,  NanoRepro, which specialises in preventive healthcare, rapid diagnostics and the strategic expansion of complementary business areas within the health and lifestyle sectors... more

Spiel Essen sets new records

D – The Essen Exhibition Centre hosted Spiel Essen, which claims to be the world’s largest board game fair, from October 22 to 25, 2026. With 230,000 visitors from all ... more

Bags by Riedle: Volker Riedle returns

D – On October 1, 2026, the company owner, Silke Riedle. handed responsibility for Bags by Riedle (based in Lagenbrettach) back to its company founder, Volker Riedle. more

Klio-Eterna honours Michael Gleich

D – Michael Gleich, Managing Director at the writing instrument manufacturer, Klio-Eterna, celebrated his 40th  anniversary with the company on October 1, 2026. more

Malli takes over as Managing Director at Forum

A – On November 1, 2026, Roland P. Malli assumed the role of Managing Director at Forum Werbemittel, based in Weißkirchen an der Traun, Austria, thereby initiating the company’s planned succession. more

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