Brand booster or risk?
In professional football, special edition jerseys are no longer just an add-on product, they have evolved into a strategic branding tool. However, the balancing act between emotional fan engagement, fashionable lifestyle products and commercial interests frequently pose the question as to how many special editions can clubs expect their fans to accept without losing credibility.
Two new members join The Hapticologist
D – The cross-industry initiative entitled, The Hapticologist, which will once again be represented at the OMR in 2027, has announced that two new members have joined its ranks.
B2B Wear enters the German market
NL – The Bladel-based company from the Netherlands, B2B Wear, a provider of workwear, teamwear and promotional clothing, officially entered the German market in September 2026.
markeding impulse: A Festival for Linz
A - In addition to its annual event at the Vienna Hofburg, markeding, Austria’s largest trade fair for tangible advertising, has long since been staging a satellite event in Upper Austria.
Fare grants sole power of attorney to Philipp Oergel
D – The Remscheid-based umbrella specialist, Fare, appointed Philipp Oergel as sole authorised representative in September 2026.
Product Owner joins Goldstar‘s digital experience team
IRL – In September 2026, the Irish company, Goldstar, Dundalk, appointed Eric Wingard as the latest addition to its Digital Experience team.
GWW-Trend: Experienced 40 years
D – New location, trusted concept: After two editions at the Koelnmesse Exhibition Center, this year’s autumn edition of GWW-Trend took place on September 22, 2026, at Xpost in Cologne’s Agnes Quarter.
Pens.com celebrates its 60th anniversary
USA – The US-based promotional products retailer, Pens.com, celebrated its 60th anniversary over a 60-day period in August and September 2026, featuring internal events for employees and discount promotions for customers.
