“Tankgate”: Starbucks’ campaign disaster
Being creative can prove strenuous, but the relief provided by AI does have its pitfalls. A Starbucks advertising campaign is an prime example of this. A comment by Michael Scherer. ... more
Welcome Home Tour: Personal, Inspiring, Successful
D – The organisers of the Welcome Home Tour 2026 can look back on a successful spring/summer edition of the tour. more
VÖW sets a new course
A – The Association of Austrian Promotional Products Dealers (VÖW) invited its members and supplier partners to Schicklberg in Upper Austria for its traditional Summer Meeting from June 17 to 19. more
Record attendance at the Print and Digital Convention
D – This year’s edition of the Print and Digital Convention (PDC) was staged at the Düsseldorf Exhibition Centre on June 16 and 17. Organised by the Fachverband Medienproduktion (FMP/Media ... more
GWW Annual Meeting, Bonn: Samuel steps down, spring edition of Trend cancelled
D – Perhaps the hot temperatures over 30 degrees deterred many people from travelling to Bonn; but in any case, less than a quarter of the current 449 member companies were represented at the annual conference of the GWW. more
Fruit of the Loom supports internship abroad
D – The textile specialist from Kaiserslautern, Fruit of the Loom, supported its trainee Viktoriia Dvornik by letting her have time off to participate in an Erasmus+ programme. more
Assoprom Award: Registrations possible immediately
I – Following the great success of the inaugural edition, the second edition of the initiative has now been officially presented and the registration phase for the second Assoprom Award has opened. more
HIP GmbH brings back action floating pens
A – The Klagenfurt-based company, HIP GmbH, has expanded its product range and is reintroducing, among other things, the popular Liquid Pens. Following the discontinuation of the Danish brand, Eskesen, ... more
