Promo life: New platform
CZ – On June 1-2, 2026, the first edition of the Promo life 2026 trade show transformed the Czech town of Pelhřimov, which is located approximately 100 km southeast of ... more
Portfolio of the Outdoors Company continues to grow
UK – As of June 2026 The Outdoors Company (Congleton), is expanding its portfolio of premium outdoor and lifestyle brands to include Dryrobe. Well-known for its towel robes, the brand ... more
HIP GmbH brings back action floating pens
A – The Klagenfurt-based company, HIP GmbH, has expanded its product range and is reintroducing, among other things, the popular Liquid Pens. Following the discontinuation of the Danish brand, Eskesen, ... more
Fruit of the Loom launches anniversary campaign
D – To commemorate its 175th anniversary in 2026, the Kaiserslautern-based textile specialist is launching an anniversary campaign entitled "Grown Together." The campaign’s visual imagery interprets growth not merely as ... more
The Hapticologist: Application phase for OMR 2027 has started
D – Following the major success of the industry-wide initiative, The Hapticologist – The Center of Seven Senses, at OMR 2025 and 2026, the application period for OMR 2027 has now commenced. more
Switzerland: Growth in turnover for promotional products
CH – The Swiss Advertising Statistics Foundation has compiled data on advertising expenditure in the Swiss advertising market for 2025. The reported net advertising turnover totalled CHF 4.1 billion (approximately ... more
Gor Factory expands its online platform
E – The Spanish company, Gor Factory, which owns brands such as Roly and Stamina, has expanded its online shop to include 3D product images. This new feature allows customers ... more
Prominate UK rebrands as The 1947
UK – Prominate UK (formerly Lesmar) has rebranded as The 1947, adopting a new trading name designed to give the business a clearer market identity and reinforce its strengths and ... more
