UK – Held in London/Elstree on June 6 and in Leeds on June 11, 2024, the midseason exhibitions of the second Green & Sustainable Promo Show focused on sustainable solutions and the innovative power of the promotional products industry. The trade fair, which is organised by The BIG Promotional Trade Show Ltd gave everyone present a chance to share about the ever-increasing demand for greener products, and how the industry is rising to the challenge. With more than 50 key industry suppliers and brands exhibiting, the 2024 midseason exhibitions focused solely on the many sustainable products released into the promotional market this year.
Among the visitors were Jess Potter and Meg Horrocks from Infinity, stating that more and more customers are going for eco-friendly options. Carlo Nardini, Pro-Ad, also commented on the big shift towards sustainable products in the industry: “It’s been a really rapid change, particularly since Covid, during which suppliers had time to develop more products to fit with the clients we’re after.” Suppliers attending the show also confirmed the growing demand for products with detailed and provable credentials. Alexander Daniels from midocean said: “People are asking more about the actual materials in the items, how they’re used and the end-of-life story as well.” John Barrett of PF Concept added: “We’re adding a sustainable option to all our best-selling products, and when it reaches optimum sales turnover, we’ll be getting rid of the original ones. So by 2030, our whole collection will have a sustainable message.”
