eppi Magazine | european promotional products industry magazine

Stanley & Stella – Fashionable rebellion

Stanley and Stella are the names of two characters out of the 1950s film classic “A Streetcar Named Desire“. Stella, gentle and sweet, her seductive husband Stanley –played by the young Marlon Brando – a rough character in a sweaty T-shirt. The two film characters inspired the creation of a new Belgian fashion brand that was brought to life in January 2012 by Jean Chabert: Stanley &...

100 years of textile competence

Daiber is a stitch ahead 100 years – very few companies in the promotional products industry can look back on that much experience. And when they have also achieved record turnover and profit in their 99thyear as is the case of the German textile supplier, Gustav Daiber GmbH, one certainly can talk of it being an exceptional success story. Providing a full selection of promotional textiles and caps,...

Intraco Trading – The gadget pioneers

The Intraco Trading has stood for innovative products and striking designs in the IT accessories sector for over 20 years. So far the Dutch company has managed to continually provide the largely oversaturated market with fresh ideas. It all started off with a clutter of cables: Long before “Internet“, “USB“ or even just “Laptop“ had become well-known terms, there were computers and electronic...

New GWW survey – Promotional products are making an impression

D – At the 50th edition of the PSI the German umbrella association for the promotional products industry, GWW, released the results of its current survey which delivers representative and comparable data for the impact of promotional products. The main aim of the survey is to determine a cost per mille (CPM) price for the promotional product that withstands scientific research. The online poll was...

Not all roads lead to Rome

Our trip to Italy comes to a close with this issue. eppi magazine concludes the series by taking a look at the size and structure of the Italian market. Current market data, which beyond the continuing crisis is drawing a very promising picture, forms the basis for our findings. The Italian promotional products market is everything but insignifi cant: Every fi fth company in Italy implemented promotional...

After the crash

After the collapse of its banks Iceland was on the verge of national bankruptcy. The future prospects seemed to be bleak, but the Icelanders managed to stabilise the situation quickly. Iceland, the country of Northern legends and myths, lies in the middle of the North Atlantic, halfway between the European Continent and the USA. It is the largest volcanic island in the world and lava rock dominates its...

Should we stay or should we go?

Whereas the unofficial China-word last year was “price increases”, this year there is a new hot candidate: “relocation mood“. The huge relocation of production sites further inland is the importers’ favourite topic of conversation at the moment. And yet in spite of all the challenges the current mood is much more positive than a year ago. 2010 was a year that many importers won’t forget in a...

20 years of VÖW

All-round success The Association of Austrian promotional products distributors, VÖW, has in the past always managed to excel at its events thanks to its good organisation skills, professionalism and the pleasant climate it creates. So everyone was particularly curious to see how the association would celebrate its 20th anniversary from June 16th-18th, 2011. The choice of venue – Kitzbühel – raised...