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5,000 leads, a sold-out masterclass and guided tour, a great mood and valuable contacts – The Hapticologist merchandise initiative made an impressive statement regarding the power of haptic advertising at the OMR Festival in Hamburg.

D – The plastic specialist, Promowolsch, Geseke, expanded its tool facility of “made in Germany” products in May 2026.

D – To boost the targeted further development of its internal structures, the Moorenweis-based Magna sweets is making strategic investments in new personnel to strategically expand key corporate divisions.

CN – The Hong Kong Gifts & Premium Fair – one of seven lifestyle and licensing trade fairs organised by the Hong Kong Trade Development Council (HKTDC) – was staged at the Hong Kong Convention and Exhibition Centre (HKCEC) from April 27-30, 2026.

PL – The 14th edition of the European Suppliers Book (ESB) is due to be published in September 2026, a publication that supports companies from the promotional products industry in expanding their international sales.

As CEO of the Prominate Group, Will Good is certain: Merchandising and haptic advertising are the ingredients brands need to make their marketing successful.

NL/D – In May 2026, noma noma, the Nuremberg-based brand of sustainable stainless steel water bottles, entered a distribution partnership with the Dutch promotional products distributor, Clipper Interall (Helmond, Netherlands).

NL – The Dutch company, Bosscher International, Papendrecht, became a member of the international cooperative IPPAG (International Partnership for Premiums and Gifts) in the spring of 2026. The membership was ... more

I – The second edition of "Promotion to Business" – organised by the Italian promotional products association, Assoprom – took place in Milan, Italy on May 13, 2026.

USA – The American industry organisation, ASI (Advertising Specialty Institute), is mourning the loss of Norman Cohn, who passed away on April 24 at the age of 93, surrounded by his family. more