“Enfolds double the advertising power”
WA Media is launching a new German-language trade magazine for addressing end users in the D-A-CH region: The HAPTICA® Magazin, a symbiosis between Promotion Products …more
“Ocean plastic is a fantastic story for brands”
Tide Ocean produces high-quality recyclate from plastic collected on the beaches and close to the sea. The co-founder, Marc Krebs, about the working methods of …more
“We make the invisible visible”
In its capacity as the world’s largest sports movement for people with intellectual disabilities, the Special Olympics brings athletes from all over the globe together …more
“It’s about making better choices”
The international distributor cooperative Ippag (International Partnership for Premiums and Gifts) has developed a tracking tool under the name “Ippag On track”, which helps calculate …more
Interview with Marc Sauer, Medical Promotion
At the latest since COVID-19, the sales of medical products have become part of the everyday routine for many promotional products distributors. Whereby several points …more
“We want to build a social, sustainable company”
In December 2021, the Dutch Plato Group purchased the also Dutch-based import company, the Interall Group, a specialist for products with a sustainable focus. The …more
“The traditional supply chain is outdated”
Stef van der Velde (founder and former CEO of Giving Europe) and Bert Groenendijk (shareholder of La Parada and former Marketing Manager of Giving Europe) …more
The Belgian promotional products market, Part II: Belgian distributors
A small country, a multifaceted industry: After the introduction to the Belgian promotional products market in the last issue of eppi magazine, we are now …more
Interview with Carey Trevill, CEO of the BPMA
It has been four months since the transition period ended. What is the current mood among the BPMA members? How have you experienced these months? …more
“We will emerge from the crisis stronger than before”
Corona, Brexit, centralisation, forward-looking investments in sustainability and the digital transformation: PF Concept can look back on a turbulent year. The CEO, Ralf Oster, about …more