AI in the promotional products industry
Just over two years ago the presentation of OpenAI’s ChatGPT triggered off a hype about so-called Artificial Intelligence (AI). The initial excitement has since died down, but the technology behind...more
Fighting textile waste
Today more and more clothes are produced and consumed within increasingly shorter periods of time – the textile industry is booming. This phenomenon is called “fast fashion“: Many clothing brands...more
The many faces of representation
The promotional products industry has been organised in the form of elected representational institutions for decades already. And this has been a frequently discussed topic for just as long. Which...more
Playful promotion
Since the keyword “gamification” cropped up around 20 years ago, the phenomenon has spread rapidly. Together with the gaming culture, playing has become the focus of our digital society, also...more
People First
WHO estimates the amount of people with a disability worldwide to be 1.3 billion, according to the European Council these include every fourth person in the EU. Nevertheless, people with...more
The promotional products year 2022: What’s next?
War in the Ukraine, energy crisis, recession, political turbulence…: Once again for the European promotional products industry a year is coming to an end that was everything – except normal....more
Called for: Saving energy
Sustainability, climate protection, rising energy prices and of course the current gas crisis have brought the theme energy conservation to the fore of attention of many people. Manufacturing and promoting...more
Climate neutrality: No easy answers
More and more suppliers are also using the term “climate neutrality” to advertise their products on the promotional products market and are compensating for the greenhouse gas emissions caused by...more
Diversity Marketing: With flying colours
Gender identity, religion, physical and mental abilities – personal, intimate topics that become public debates, when it comes down to the inclusion of all social groups. Companies can decisively contribute...more
Delivery bottlenecks
Delivery delays and non-deliveries, exploding raw material, labour, energy and above all transport costs: The supply chain cogs that are normally so well-oiled seemed to have gone completely off the...more
