Background

AI in the promotional products industry

Just over two years ago the presentation of OpenAI’s ChatGPT triggered off a hype about so-called Artificial Intelligence (AI). The initial excitement has since died down, but the technology behind...more

April 3rd, 2025|

Fighting textile waste

Today more and more clothes are produced and consumed within increasingly shorter periods of time – the textile industry is booming. This phenomenon is called “fast fashion“: Many clothing brands...more

November 18th, 2024|

The many faces of representation

The promotional products industry has been organised in the form of elected representational institutions for decades already. And this has been a frequently discussed topic for just as long. Which...more

November 18th, 2024|

Playful promotion

Since the keyword “gamification” cropped up around 20 years ago, the phenomenon has spread rapidly. Together with the gaming culture, playing has become the focus of our digital society, also...more

March 21st, 2024|

People First

WHO estimates the amount of people with a disability worldwide to be 1.3 billion, according to the European Council these include every fourth person in the EU. Nevertheless, people with...more

January 29th, 2024|

Called for: Saving energy

Sustainability, climate protection, rising energy prices and of course the current gas crisis have brought the theme energy conservation to the fore of attention of many people. Manufacturing and promoting...more

January 29th, 2024|

Climate neutrality: No easy answers

More and more suppliers are also using the term “climate neutrality” to advertise their products on the promotional products market and are compensating for the greenhouse gas emissions caused by...more

January 29th, 2024|

Diversity Marketing: With flying colours

Gender identity, religion, physical and mental abilities – personal, intimate topics that become public debates, when it comes down to the inclusion of all social groups. Companies can decisively contribute...more

January 29th, 2024|

Delivery bottlenecks

Delivery delays and non-deliveries, exploding raw material, labour, energy and above all transport costs: The supply chain cogs that are normally so well-oiled seemed to have gone completely off the...more

January 29th, 2024|
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