On March 18, 2026, the participants of HAPTICA Live at the WCCB in Bonn experienced first-hand why merchandise is gaining importance in the marketing mix, how haptic advertising fascinates people and how it inspires brands.

FIN – As of June 2026, the German writing instrument specialist, uma, will open a showroom in Finland, in addition to its existing showrooms in Sweden and Norway. The writing ... more

NL – SL Bags, the bag manufacturer and brand behind the Vasad and Recycle Bags collections, launched its Digital Product Passport (DPP) in January 2026. more

UK – The Outdoors Company is delighted to announce the expansion of its European sales team. more

IRL – Goldstar announced two new partnerships in March 2026. The new partners include Dock & Bay, a consumer market company that sells high-performance, fast-drying towels made from recycled materials, ... more

E – In the international sustainability rating of EcoVadis, BIC Graphic Europe was distinguished with the Platinum medal in January 2026. This certification means BIC Graphic is among the top ... more

NL – The Rotterdam-based marketing and advertising agency, D&D international has been a B Corp-certified company since February 2026.

D – According to consistent media reports (including the Frankfurter Allgemeine Zeitung), the two sister companies Kahla, based in Kahla, Thuringia, (porcelain) and Senator, based in Groß-Bieberau, Hessen, (writing instruments and cups) have filed for regular insolvency in recent days. more