“Advertising for REAL”: HAPTICA® launches image campaign
D - Haptic advertising is effective, sustainable, credible – and much more. There are numerous arguments for granting haptic advertising and merchandising a high priority in the marketing mix. A...more
PSI Show 2025: Optimistic start to the year
D – The PSI Show opened its doors in Düsseldorf again from January 7–9, 2025. “Europe’s leading trade fair for promotional products, incentives and merchandising” continued on its growth course:...more
Daiber: New umbrella brand
D – Gustav Daiber GmbH is uniting its two own brands James & Nicholson and myrtle beach under the new umbrella brand, Daiber, with immediate effect. From January 2025 onwards,...more
Bosscher takes over exclusive sales for Soxs
NL – Effective January 1, 2025 Bosscher International, Papendrecht, officially took over the sales of Soxs for the international promotional products market. The Dutch company is thus with immediate effect...more
uma reinforces its international sales team
CEO Alexander Ullmann (l) welcoming Olivier Chabal, Sales Representative France, to the uma team. D – Olivier Chabal joined the international sales team of uma in January 2025....more
PF Concept: Pieter Boonekamp is the new CEO
Pieter Boonekamp is the new CEO of PF Concept. NL – Pieter Boonekamp was appointed as the new CEO of the Dutch import company, PF Concept, Roelofarendsveen, on...more
Clipper Interall presents new brand Fraenck
Fraenck is now part of the Clipper Interall line-up. NL – Clipper Interall, NL-Helmond, has added Fraenck, a new brand, to its line-up. The fashion brand based in...more
HAPTICA® live ’25 is getting closer
D – Merchandising and promotional products are popular means of making brands tangible and communicating messages to all the senses. In times of fake news, bots and ad overload, haptic...more
