Premium Square partners with Valenta
NL – Valenta, Purmerend, known for its high-quality accessories and product lines, transferred the sales of its B2B gift items over to Premium Square Europe, Moordrecht, on April 1, 2025....more
The Hapticologist: The industry at the OMR
D – When the marketing world meets up in the digital universe of the OMR Festival in Hamburg on May 6 and 7, the promotional products industry will also be...more
Le Creuset celebrates its 100th anniversary
F – The French cooking utensils manufacturer, Le Creuset, Fresnoy-le-Grand, is celebrating its 100th anniversary this year. The company was founded in 1925 by the Belgian industrial and enamel specialist,...more
Goldstar: Reinforcement for France
Mónica Lima IRL – Goldstar that is based in Dundalk near Dublin, Ireland, is delighted to welcome Mónica Lima as its new Field Sales Manager for France. With...more
Cyber-Wear expands its management team
The three authorised signatories of cyber-Wear: Simon Merkel, Christoph Luthe and Daniel Faller (f.t.l.). D – Christoph Luthe and Daniel Faller from cyber-Wear, Heidelberg, were appointed authorised signatories...more
Cotton Classics Roadshow: Successful again
The 16th edition of the Cotton Classics Roadshow took place between January and March 2025 in seven countries and 18 cities in total. The event series addresses a trade audience...more
AI in the promotional products industry
Just over two years ago the presentation of OpenAI’s ChatGPT triggered off a hype about so-called Artificial Intelligence (AI). The initial excitement has since died down, but the technology behind...more
HAPTICA® live ’25: REAL good
D - REALLY effective, REALLY communicative, REALLY personal – just three of very many good reasons for placing one’s bets on haptic advertising. Under the new motto “Advertising for REAL”...more
Sens7: Inspiring impulses
CH – The eleventh edition of Sens7 and the second since its rebrand was staged at the Papiersaal in Zurich on March 12, 2025. The event offered the visitors, exhibitors...more
PromoSwiss: General Annual Meeting and re-elections
Association President, Urs Germann, was elected for a further two years. CH – The Swiss industry association, PromoSwiss, met up at the Swiss Life Arena in Zurich for...more
