The TransAtlantic Advantage Programme of xd connects and Gemline allows identical promotional products to be delivered in the USA, Canada and Europe without a hitch.
NL/USA – The European-wide operating company, xd connects, NL-Rijswijk and the American promotional products supplier, Gemline, USA-Lawrence, Massachusetts, have jointly developed a programme that simplifies the procurement and delivery of promotional products in the USA, Canada and Europe. The TransAtlantic Advantage Programme was developed for the multinational business environment and enables distributors to procure and dispatch identical promotional products on both sides of the Atlantic. In this way, delays and dispatch costs that are incurred as a result of cross-border logistics, are eliminated.
The collection offered encompasses 80 of the best-selling products of both companies in diverse categories such as bags, drinking vessels, notebooks, pens or technical accessories that are delivered via fast and reliable production and sales centres on both continents.
All products comprise of certified, recycled materials and carry digital Aware product passes that offer complete transparency about the origin of the materials and use of recycled materials. Data on the CO2 footprint is also accessible so that companies can make well-founded and responsible decisions about the chosen products. Thanks to optimised logistics without international dispatch problems and the constant product availability, the TransAtlantic Advantage ensures that the products arrive at the desired location punctually and that companies can strengthen their global connections.
“We are the first in the promotional products industry to offer a seamless transatlantic gift solution. As such, we are eliminating both logistic difficulties as well as cost barriers for our sales partners,” stated Frank Carpenito, President and CEO of Gemline. “This cooperation with Gemline is enabling us to initiate a true transatlantic solution. This project means we are solving a problem for our sales partners, who have to deliver the same products to their customers in Europe and North America. Global brands can now also present gifts with consistency and ease, regardless of where their employees and customers are based,” commented Albert van der Veen, CEO of xd connects.
