Another New Year is round the corner. Really, already? Yes, that is how fast twelve months go by. It is...
The times when products came from who-knows-where and nobody asked any questions are long gone. Transparency is the order of...
Ballpoint pens made from old newspapers, coffee mugs made from coffee grounds, bottles made from waste glass or advent calendar...
Well-filled stadiums and arenas, superstars on the pitch and a colourful supporting programme – performance meets commerce and entertainment on...
D - REALLY effective, REALLY communicative, REALLY personal – just three of very many good reasons for placing one’s bets...
25 years of Seufert
D – The Seufert transparent packaging company is celebrating an anniversary: The company is looking back on 25 successful years. On March 1st, 1997 twelve in-house employees purchased Seufert Verpackungen ... more
Schäfer: Donations for the Ukraine
D – “We want to help!” – that was how Joachim Schäfer, Managing Director of Schäfer Promotion, summed the situation up just after the war broke out in the Ukraine. ... more
mbw: Reinforcement for Customer Service
Christiane Schulze D – Christiane Schulze already joined the Customer Service team at mbw at the start of September 2021. Among others, Schulze personally greets visitors at the ... more
Merchandise World: The industry meets up again
UK – This year’s spring edition of the Merchandise World took place at the CBS Arena in Coventry on April 13-14, 2022. According to own accounts, the postponement of the ... more
Fair Squared: New CMO
Dorothea Zehnpfennig D – After being appointed Chief Marketing Officer (CMO), Dorothea Zehnpfennig is immediately responsible for positioning Fair Squared on the market as a leading Fairtrade company. ... more
Caran d’Ache: New management
Angela Kramer D – Angela Kramer has been the new Managing Director of Caran d’Ache Vertriebs GmbH Germany since April 1st 2022. After being in office for 23 ... more
markeding Vienna: Spirit of optimism at the Hofburg Imperial Palace
A – After two pandemic-related editions in September, the markeding Vienna finally returned to its traditional spring venue date again. The organiser Martin Zettl and the six sponsoring agencies Forum ... more
120 Years of Russell
USA – The cult brand Russel is celebrating its 120th anniversary in 2022. The 26-year-old Benjamin Russell founded the Russell Manufacturing Company in Alexander City in Alabama in March 1902 ... more
