Dorothea Zehnpfennig
D – After being appointed Chief Marketing Officer (CMO), Dorothea Zehnpfennig is immediately responsible for positioning Fair Squared on the market as a leading Fairtrade company. The company specialises in trading with sustainable, natural cosmetics and environmentally-friendly, fairly traded products. In the capacity of her newly created position, Zehnpfennig will in future be responsible for the entire brand, content and performance marketing measures and she reports directly to the board. The 36-year-old previously worked for the eCommerce company, sellvin AG, as Head of Content Marketing, where she was in charge of diverse product launches as well as placements in shops and marketplaces.
“In Dorothea Zehnpfennig we are delighted to have won over an experienced digital industry expert. With her help we will successfully position our company on the market long-term,” stated Oliver Gothe, Managing Director of Fair Squared. He reported that the preparation of several campaigns that will accompany the 30th anniversary of Fairtrade Germany is underway.
