Background

The fact that the promotional products industry is price-sensitive is a truism. Keeping price structures profitable in the difficult environment of the B2B market is one of the biggest challenges...more

Small volumes and short delivery times – that is what digital print-on-demand promises. Personalisation is possible per mouse click, whole designs can be self-created. This not only has an effect...more

The demands that work clothes have to satisfy are as diversified as the garments themselves. However, high-visibility warning clothing, chef coats and safety shoes do all have one thing in...more

New York did it. So did Amsterdam. And Northern Ireland, South Tyrol and Thuringia can also hold their own now. What’s it all about? City branding. What advantages does it...more

Whether a roadster or fatbike, folding bike or Pedelec – the cycling season kicks off for many people as soon as the spring arrives. The climate change, traffic jams and...more

A garbage dump in the Pacific, new bans from the EU, huge problems with recycling: Plastic is heavily under criticism. The discussion about the omnipresent material has long since reached...more

To make the most out of one’s appearance people fall back on care and beauty products. So that the contents of the jars, tubes and co. can be used carefree,...more

Sustainability vs. price optimisation. Automation of the processes vs. the desire for more individualisation. Fast deliveries vs. quality control. Digitalisation of the communications vs. direct personal contact. The European promotional...more

CSR, compliance, certificates – it’s all well and good. But who actually monitors all of this? Audits play a major role in safeguarding global supply chains. A glance at the...more

Electronic products are indispensable in many areas of life and are experiencing an ongoing boom as haptic advertising media. However, extensive checks have to be carried out before a product...more