Esports sponsoring: Multiplayer mode
More and more companies are taking on the role of sponsors in the esports sector. Those, who do it right, are warmly welcomed within the community by the fans. But...more
Extremely silent and incredibly close
The Corona crisis is having an unprecedented impact on the international promotional products industry. Many of the players are talking about the most difficult times they have ever experienced. The...more
Game of Things
From a Western town reproduced true to the original à la Westworld, to fans that literally bleed for their place on the Iron Throne from Game of Thrones, through to...more
Sustainably against stagnation
The year is coming to a close – and as usual eppi magazine asked promotional products professionals all over Europe for their conclusions. The dominating themes in 2019: Sustainability, digitalisation...more
Disruptors: Who’s afraid of Disruptors’ tools?
For a long time, the promotional products industry was dragging behind on the digitalisation front. Now, companies from other industries with extensive know-how and plenty of capital are forcing their...more
Interfaces: Let the data flow
Suppliers and distributors can automate joint processes that take a lot of time when completed manually using interfaces: i.e. placing products in the web shop or putting together quotes. The...more
Hard as nails
Good tools can make everyday life much easier. Screwdrivers, multitools and co. are also very popular as promotional products. So that they are safe to use and the result is...more
The Swedish Promotional Products Market: When are you coming?
Sweden offers one of the highest pro capita spendings on haptic advertising in Europe and is the home country of several significant international promotional products players. Companies that want to...more
The Finnish Promotional Products Market: Small, but rewarding
The East of Scandinavia not only offers breath-takingly beautiful nature, but also a small, but busy promotional products industry and a business environment that is characterised by a high awareness...more
Shining Promotion
People, who don’t take the car to work are doing the environment a favour. However, one’s own safety quickly suffers in poor visibility conditions without safety vests, reflectors and co....more