Background

More and more companies are taking on the role of sponsors in the esports sector. Those, who do it right, are warmly welcomed within the community by the fans. But...more

The Corona crisis is having an unprecedented impact on the international promotional products industry. Many of the players are talking about the most difficult times they have ever experienced. The...more

From a Western town reproduced true to the original à la Westworld, to fans that literally bleed for their place on the Iron Throne from Game of Thrones, through to...more

The year is coming to a close – and as usual eppi magazine asked promotional products professionals all over Europe for their conclusions. The dominating themes in 2019: Sustainability, digitalisation...more

For a long time, the promotional products industry was dragging behind on the digitalisation front. Now, companies from other industries with extensive know-how and plenty of capital are forcing their...more

Suppliers and distributors can automate joint processes that take a lot of time when completed manually using interfaces: i.e. placing products in the web shop or putting together quotes. The...more

Good tools can make everyday life much easier. Screwdrivers, multitools and co. are also very popular as promotional products. So that they are safe to use and the result is...more

Sweden offers one of the highest pro capita spendings on haptic advertising in Europe and is the home country of several significant international promotional products players. Companies that want to...more

The East of Scandinavia not only offers breath-takingly beautiful nature, but also a small, but busy promotional products industry and a business environment that is characterised by a high awareness...more

People, who don’t take the car to work are doing the environment a favour. However, one’s own safety quickly suffers in poor visibility conditions without safety vests, reflectors and co....more