“If a product is rubbish, the fact that it is sustainable is of no use“
In the scope of the second live date of the markeding XPO on June 16, 2021 WA Media, the publisher of eppi magazine, organised an …more
The new frontier
After the Brexit transition period came to an end last year, there has been a customs border between the EU and Great Britain since January …more
Promotional Gift Award 2021: Creative against all odds
The diversity of haptic advertising is immune to pandemics: In spite of the special circumstances brought about by Corona, the promotional products industry once again …more
Transport companies and haptic advertising
Without them Europe’s metropolises would literally come to a standstill: Buses, tubes, trams & co. define the everyday lives of millions of inhabitants, characterise the …more
The promotional products year 2020: Suddenly haphazard
The promotional products industry has a year behind it that many people would simply like to forget, but which indeed will never be forgotten. Corona …more
Caravanning: A dynamic market
More and more people are simply heading off into the blue rather than booking a hotel or package holiday. What has proved to be a …more
Remaining visible
The state of emergency caused by the Corona virus has left its traces behind in the promotional products world. The suppliers and distributors are battling …more
Esports sponsoring: Multiplayer mode
More and more companies are taking on the role of sponsors in the esports sector. Those, who do it right, are warmly welcomed within the …more
Extremely silent and incredibly close
The Corona crisis is having an unprecedented impact on the international promotional products industry. Many of the players are talking about the most difficult times …more
Game of Things
From a Western town reproduced true to the original à la Westworld, to fans that literally bleed for their place on the Iron Throne from …more