The promtional products year 2021: The power of initiative
Another highly-demanding year is drawing to a close for the European promotional products industry: The vaccination campaign over the summer months had only just started to curb the infection rates...more
“PHA has a fantastic future ahead of it”
A material made from bacteria, suitable for a wide range of applications that is additionally fully biodegradable and compostable: Something that sounds like a fairy-tale, could revolutionise the plastic industry....more
A market in motion
Summer, sun, package holiday? Boring! Aside from mass tourism in a hotel bunker, vacations in the open air are luring the public. In these difficult pandemic-stricken times, more and more...more
“If a product is rubbish, the fact that it is sustainable is of no use“
In the scope of the second live date of the marke[ding] XPO on June 16, 2021 WA Media, the publisher of eppi magazine, organised an industry talk on the future...more
The new frontier
After the Brexit transition period came to an end last year, there has been a customs border between the EU and Great Britain since January 1. The resulting bureaucracy is...more
Promotional Gift Award 2021: Creative against all odds
The diversity of haptic advertising is immune to pandemics: In spite of the special circumstances brought about by Corona, the promotional products industry once again demonstrated its innovative power in...more
Transport companies and haptic advertising
Without them Europe’s metropolises would literally come to a standstill: Buses, tubes, trams & co. define the everyday lives of millions of inhabitants, characterise the cityscape and the experience of...more
The promotional products year 2020: Suddenly haphazard
The promotional products industry has a year behind it that many people would simply like to forget, but which indeed will never be forgotten. Corona took the market off guard...more
Caravanning: A dynamic market
More and more people are simply heading off into the blue rather than booking a hotel or package holiday. What has proved to be a trend for years, is also...more
Remaining visible
The state of emergency caused by the Corona virus has left its traces behind in the promotional products world. The suppliers and distributors are battling with the economic impact of...more