Brilliant now part of Brand Revolution
UK/USA – The internationally-operating company for creative brand communications, Brand Revolution, that maintains head offices in USA-Austin and UK-Cornwall, has taken over Brilliant, UK-Leeds, with immediate effect.
Fighting textile waste
Today more and more clothes are produced and consumed within increasingly shorter periods of time – the textile industry is booming. This phenomenon is called “fast fashion“: Many clothing brands...more
AI in the promotional products industry
Just over two years ago the presentation of OpenAI’s ChatGPT triggered off a hype about so-called Artificial Intelligence (AI). The initial excitement has since died down, but the technology behind...more
Circular Economy: Dreaming of a world without waste
Ballpoint pens made from old newspapers, coffee mugs made from coffee grounds, bottles made from waste glass or advent calendar inlays out of waste paper – recycled and upcycled products...more
US sport: The merch champions
Well-filled stadiums and arenas, superstars on the pitch and a colourful supporting programme – performance meets commerce and entertainment on the American professional and college sport scene. Whether in the...more
European Young Professionals founded
A new network of young skilled employees and executives from the European promotional products industry, called the European Young Professionals, was founded during the International Leadership Summit, which is...more
Schwan-Stabilo: Management change
A significant generation change is on the cards at the Heroldsberg-based, internationally-operating family business, Schwan-Stabilo: As of October 1, 2025, Michele Molon will take on the position of Chief Executive...more
Pandinavia Summit: Conquered the peak
CH – This year’s Pandinavia Summit, which was staged under the motto “Climbing to Success”, was held at Hall 550 in Zurich-Oerlikon on May 21.
