CH – The Swiss Advertising Statistics Foundation has compiled data on advertising expenditure in the Swiss advertising market for 2025. The reported net advertising turnover totalled CHF 4.1 billion (approximately ... more

E – The Spanish company, Gor Factory, which owns brands such as Roly and Stamina, has expanded its online shop to include 3D product images. This new feature allows customers ... more

UK – Prominate UK (formerly Lesmar) has rebranded as The 1947, adopting a new trading name designed to give the business a clearer market identity and reinforce its strengths and ... more

D – In the scope of its commitment to protecting moorland at its own company locations, Jung is donating €5,200 in aid of two regional restoration projects in Baden-Württemberg and Thuringia this year. more

D – The bag specialist, Joytex, has appointed a new co-Managing Director: Pascal Mölders, who returned to the family business in August 2024 after completing his master's degree and working in management consulting, is now joining his mother, Katja Übbing, as part of the management team. more

IRL – At the beginning of June, Goldstar launched a new web platform designed to significantly enhance the customer experience. The new platform combines the familiar Goldstar look and feel ... more

As CEO of the Prominate Group, Will Good is certain: Merchandising and haptic advertising are the ingredients brands need to make their marketing successful.

5,000 leads, a sold-out masterclass and guided tour, a great mood and valuable contacts – The Hapticologist merchandise initiative made an impressive statement regarding the power of haptic advertising at the OMR Festival in Hamburg.