Background

Recounting tales instead of advertising, stories instead of mere figures: Storytelling is one of the current marketing trends. Haptic advertisers are frequently part of the cast – sometimes they even...more

Fair trade seals like the signet of Fairtrade International or the logo of the World Fair Trade Organisation enjoy a high degree of trust among the consumers. Fair trade products...more

Companies that develop new product ideas out of old materials are not just acting in a creative way, but are indeed ecologically exemplary. Upcycling is an alternative concept to the...more

And all of a sudden another twelve months have come to an end: 2015 was a turbulent, fast year. Whereas dramatic occurrences came thick and fast on the global affairs...more

Bags, textiles and other products made of recycled PET are in high demand. They embody the recycling philosophy and appear to be predestined for their implementation as messengers of an...more

For some people it is an expression of their enthusiasm – for others it is fan loyalty, branding and a huge business. Merchandising is a real growth market and beyond...more

Portugal, the westernmost country of Europe, not only has a rich culture to offer, but also an interesting promotional products scene. As one of the most popular European travel destinations,...more

Striving towards a more environmentallyfriendly, more ethical and healthy way of life and production methods has become a mega trend, which characterises both the society and the economy and which...more

The Spanish industry, which was deeply struck by the crisis, but which like so many European markets, is slowly managing to overcome the economic low with inventiveness and entrepreneurial spirit....more

Unique products create a competitive edge and are the antithesis of disposable items. With this in mind, many promotional products players rely on product design – and are giving the...more