PSI: Day for the industry customers – What is the industry saying?
Fundamental changes have been introduced for the PSI Show 2017: For the first time there is going to be a day for industry customers, invited …more
The Belgian promotional products market, Part II: Belgian distributors
A small country, a multifaceted industry: After the introduction to the Belgian promotional products market in the last issue of eppi magazine, we are now …more
CSR-Ratings: Sustainable management put to the test
Sustainability may be the talk of the town, but how seriously do the companies take their environmental and social commitment? Independent rating agencies assess how …more
The Belgian promotional products market, Part I
At the heart of Europe: The promotional products industry in Belgium has many special features to offer – above all the bilingualism of the country …more
Textiles, Part II: Fair Wear vs. Sweatshops
Three years after the Rana Plaza catastrophe the production conditions in the textile industry are raising more awareness than ever – among the consumers, as …more
Fighting Fakes
The theft of intellectual property is an ongoing theme within the industry – however, it is certainly not a problem that one is powerless against. …more
Textiles, Part I: Greener gear
Textiles are one of the most important product groups in the promotional products industry. However, hardly any other product area raises more ecological and ethical …more
Storytelling: Almost like a fairytale
Recounting tales instead of advertising, stories instead of mere figures: Storytelling is one of the current marketing trends. Haptic advertisers are frequently part of the …more
Fair trade: More than a label
Fair trade seals like the signet of Fairtrade International or the logo of the World Fair Trade Organisation enjoy a high degree of trust among …more
Upcycling: Reviving instead of discarding
Companies that develop new product ideas out of old materials are not just acting in a creative way, but are indeed ecologically exemplary. Upcycling is …more