
The Finnish Promotional Products Market: Small, but rewarding
The East of Scandinavia not only offers breath-takingly beautiful nature, but also a small, but busy promotional products industry and a business environment that is characterised by a high awareness ... more
Shining Promotion
People, who don’t take the car to work are doing the environment a favour. However, one’s own safety quickly suffers in poor visibility conditions without safety vests, reflectors and co. ... more
Pricing: Let’s talk about value
The fact that the promotional products industry is price-sensitive is a truism. Keeping price structures profitable in the difficult environment of the B2B market is one of the biggest challenges ... more
Print-on-demand: Order quantity one, delivery tomorrow
Small volumes and short delivery times – that is what digital print-on-demand promises. Personalisation is possible per mouse click, whole designs can be self-created. This not only has an effect ... more
More than purely functional
The demands that work clothes have to satisfy are as diversified as the garments themselves. However, high-visibility warning clothing, chef coats and safety shoes do all have one thing in ... more
It is the brand that counts
New York did it. So did Amsterdam. And Northern Ireland, South Tyrol and Thuringia can also hold their own now. What’s it all about? City branding. What advantages does it ... more
Cycling: I want to ride my bicycle
Whether a roadster or fatbike, folding bike or Pedelec – the cycling season kicks off for many people as soon as the spring arrives. The climate change, traffic jams and ... more
The debate on plastic: Politics and polymers
A garbage dump in the Pacific, new bans from the EU, huge problems with recycling: Plastic is heavily under criticism. The discussion about the omnipresent material has long since reached ... more



