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D – With its booklet entitled "Advertising for REAL," Haptica provides compelling arguments for the strategic use of merchandise and promotional items in the marketing mix. more

D – The full-service agency, Bartenbach, that is based in Mainz, Germany, has taken over the international promotional products management for the Berner Group, a leading specialist for B2B chemical products in Europe and a key B2B trading partner for customers in the mobility, construction and industrial sectors. more

Being creative can prove strenuous, but the relief provided by AI does have its pitfalls. A Starbucks advertising campaign is an prime example of this. A comment by Michael Scherer. ... more

D – The organisers of the Welcome Home Tour 2026 can look back on a successful spring/summer edition of the tour. more

A – The Association of Austrian Promotional Products Dealers (VÖW) invited its members and supplier partners to Schicklberg in Upper Austria for its traditional Summer Meeting from June 17 to 19. more

D – This year’s edition of the Print and Digital Convention (PDC) was staged at the Düsseldorf Exhibition Centre on June 16 and 17. Organised by the Fachverband Medienproduktion (FMP/Media ... more

D – Perhaps the hot temperatures over 30 degrees deterred many people from travelling to Bonn; but in any case, less than a quarter of the current 449 member companies were represented at the annual conference of the GWW. more

D – The textile specialist from Kaiserslautern, Fruit of the Loom, supported its trainee Viktoriia Dvornik by letting her have time off to participate in an Erasmus+ programme. more

I – Following the great success of the inaugural edition, the second edition of the initiative has now been officially presented and the registration phase for the second Assoprom Award has opened. more

B – After the premiere of the International Leadership Summit last year, the second edition of the conference took place from June 8 to 10, 2026. more