Award for Troika
D –Troika, a Müschenbach-based supplier of gift items and innovative lifestyle products, has been awarded the International Travel BookAward (ITBA) 2026 for its Juri City Light Flex Globe. The award ... more
Award-winning bottle design
D – The Retumbler Duix drinking bottle series by the Cologne-based multispecialists, Reflects, has been awarded the Red Dot Award 2026 in the category Product Design. more
cyber-Wear: Global Operational Excellence
D – After opening a further modern warehouse and logistics facility, cyber-Wear Heidelberg GmbH, one of the world's leading companies for brand merchandise, global brand experiences and haptic advertising, is ... more
Haptica: Booklet provides compelling arguments for merch
D – With its booklet entitled "Advertising for REAL," Haptica provides compelling arguments for the strategic use of merchandise and promotional items in the marketing mix. more
Bartenbach takes over promotional products management for Berner
D – The full-service agency, Bartenbach, that is based in Mainz, Germany, has taken over the international promotional products management for the Berner Group, a leading specialist for B2B chemical products in Europe and a key B2B trading partner for customers in the mobility, construction and industrial sectors. more
“Tankgate”: Starbucks’ campaign disaster
Being creative can prove strenuous, but the relief provided by AI does have its pitfalls. A Starbucks advertising campaign is an prime example of this. A comment by Michael Scherer. ... more
Welcome Home Tour: Personal, Inspiring, Successful
D – The organisers of the Welcome Home Tour 2026 can look back on a successful spring/summer edition of the tour. more
VÖW sets a new course
A – The Association of Austrian Promotional Products Dealers (VÖW) invited its members and supplier partners to Schicklberg in Upper Austria for its traditional Summer Meeting from June 17 to 19. more
Record attendance at the Print and Digital Convention
D – This year’s edition of the Print and Digital Convention (PDC) was staged at the Düsseldorf Exhibition Centre on June 16 and 17. Organised by the Fachverband Medienproduktion (FMP/Media ... more
GWW Annual Meeting, Bonn: Samuel steps down, spring edition of Trend cancelled
D – Perhaps the hot temperatures over 30 degrees deterred many people from travelling to Bonn; but in any case, less than a quarter of the current 449 member companies were represented at the annual conference of the GWW. more
