Hong Kong Gifts & Premium Fair: International Trading Platform
CN – The Hong Kong Gifts & Premium Fair – one of seven lifestyle and licensing trade fairs organised by the Hong Kong Trade Development Council (HKTDC) – was staged at the Hong Kong Convention and Exhibition Centre (HKCEC) from April 27-30, 2026.
European Suppliers Book out soon
PL – The 14th edition of the European Suppliers Book (ESB) is due to be published in September 2026, a publication that supports companies from the promotional products industry in expanding their international sales.
Will Good: Why merch is magic
As CEO of the Prominate Group, Will Good is certain: Merchandising and haptic advertising are the ingredients brands need to make their marketing successful.
Clipper Interall appointed distribution partner of noma noma
NL/D – In May 2026, noma noma, the Nuremberg-based brand of sustainable stainless steel water bottles, entered a distribution partnership with the Dutch promotional products distributor, Clipper Interall (Helmond, Netherlands).
Bosscher joins IPPAG
NL – The Dutch company, Bosscher International, Papendrecht, became a member of the international cooperative IPPAG (International Partnership for Premiums and Gifts) in the spring of 2026. The membership was ... more
Promotion to Business: Successful networking
I – The second edition of "Promotion to Business" – organised by the Italian promotional products association, Assoprom – took place in Milan, Italy on May 13, 2026.
Obituary: Norman Cohn has passed away
USA – The American industry organisation, ASI (Advertising Specialty Institute), is mourning the loss of Norman Cohn, who passed away on April 24 at the age of 93, surrounded by his family. more
PromoSwiss General Assembly: Elections & strategic decisions
CH – The 83rd General Assembly of the Swiss industry association, PromoSwiss, was held in Rheinfelden at Feldschlösschen Getränke AG in April. The meeting focused on personal exchange, strategic development ... more
Joomp extends partnership with Viscom Italia
I - The Polish promotional products online tool, Joomp, is continuing its partnership with Viscom Italia, one of the most important and prestigious events in the European visual communication industry, ... more
elasto becomes official licensing partner of FC Bayern
D – As an official licensing partner of FC Bayern Munich, elasto, based in Sulzbach-Rosenberg, is further expanding its expertise in the field of licensed products. The partnership, which begins ... more
