Promidata celebrates its 20th anniversary
NL – The Dutch company, Promidata, Kerkrade, is celebrating its 20th anniversary next year. Roy Kemmerling and Erwin Bakker began digitalising product data and storing it in a database with the aim of organising products more efficiently and simplifying quotes.
The Outdoors Company adds Puma to its line
UK – The British-based firm, The Outdoors Company, Congleton, one of the leading suppliers of premium branded outdoor items in Europe, has added the German sports and lifestyle brand, Puma, ... more
Brand Revolution takes over Lumenati
USA – The internationally-operating creative agency, Brand Revolution, which maintains headquarters in USA-Austin and UK-Cornwall, has announced it is taking over the Denver-based, Emmy Award-winning creative studio, Lumenati.
“We all seem to crave something tangible”
Kodak is a brand with a long tradition that has already mastered several crises. Today, Kodak uses licensing to position itself within the lifestyle segment...
Viscom Italia: Creative show with new alignment
I – The Viscom Italia was staged in Milan from October 1-3, 2025, as usual at the Rho Milano Fiera. Over the course of three days, 9,254 (2024: 13,859) visitors ... more
markeding impulse: Premiere for a new format
A – On October 1, 2026 the markeding impulse will be kicking off in the Design Center Linz with a new concept, new connections and an extended circle of sponsors.
IDÉ House of Brands acquires Wackes
NO/S – According to company accounts, after taking over the Swedish promotional products agency, Wackes, Borås, IDÉ House of Brands, based in Drøbak, Norway, has become the biggest distributor in the European promotional products industry.
Quikflip Apparel and Get Impressed to cooperate
I – The specialist for multifunctional clothing, Quikflip Apparel Europe, has announced a strategic partnership with Get Impressed, a promotional products supplier from Italy.
