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Trends that will shape 2026
Another New Year is round the corner. Really, already? Yes, that is how fast twelve months go by. It is...
Under scrutiny
The times when products came from who-knows-where and nobody asked any questions are long gone. Transparency is the order of...
Circular Economy: Dreaming of a world without waste
Ballpoint pens made from old newspapers, coffee mugs made from coffee grounds, bottles made from waste glass or advent calendar...
US sport: The merch champions
Well-filled stadiums and arenas, superstars on the pitch and a colourful supporting programme – performance meets commerce and entertainment on...
HAPTICA® live ’25: REAL good
D - REALLY effective, REALLY communicative, REALLY personal – just three of very many good reasons for placing one’s bets...
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Home-test2026-08-14T08:48:09+02:00

HAPTICA live: Merch wins

On March 18, 2026, the participants of HAPTICA Live at the WCCB in Bonn experienced first-hand why merchandise is gaining importance in the marketing mix, how haptic advertising fascinates people and how it inspires brands.


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