Trends that will shape 2026
Another New Year is round the corner. Really, already? Yes, that is how fast twelve months go by. It is no wonder with a year like 2025, where Europe has ... more
Under scrutiny
The times when products came from who-knows-where and nobody asked any questions are long gone. Transparency is the order of the day. Whilst consumers want to know more and more ... more
Circular Economy: Dreaming of a world without waste
Ballpoint pens made from old newspapers, coffee mugs made from coffee grounds, bottles made from waste glass or advent calendar inlays out of waste paper – recycled and upcycled products ... more
US sport: The merch champions
Well-filled stadiums and arenas, superstars on the pitch and a colourful supporting programme – performance meets commerce and entertainment on the American professional and college sport scene. Whether in the ... more
HAPTICA® live ’25: REAL good
D - REALLY effective, REALLY communicative, REALLY personal – just three of very many good reasons for placing one’s bets on haptic advertising. Under the new motto “Advertising for REAL” ... more



