Axel Debruyne, BAPP: “Our market is strongly fragmented”
BAPP (the Belgian Association of Promotional Products) that was founded in the year 2000 is one of the most active promotional products associations on the European industry scene. Axel Debruyne,...more
Phil Morgan: “We believe in a pan-European market”
After taking over the plastic specialist High Profile and founding a German subsidiary last year, SPS not only further expanded its position as a British manufacturer, but also strengthened its...more
French service providers: “Good opportunities for foreign suppliers”
The third and last part of the “Focus on France” feature (Read more: Part I and Part II) starts with an interview with two well-known French service providers: Guillaume Abou, 656...more
“The time is right for a new approach”
A new import company called Aodaci is being launched at the start of 2024. The initiators are Alexandre Gil and Luis Calado, who are both well-known and well-connected within the...more
“We are a case study for business schools”
The three big French promotional products agencies, AFSO, BV l’Agence Objets Média and Lagardère have been operating on the French and international promotional products market together as Synneo since September...more
