Interviews

Interview with John Swaab, Leveranciersdagen Mr. Swaab, what is the situation on the Dutch market? John Swaab: I have never experienced such a situation in the twenty years I have...more

Mr. Cormann, Belgium was hit particularly hard by the Corona virus. Can you see a bit of light at the end of the tunnel in the meantime? Erich Cormann: The...more

Interview with Brit München and Michael Scherer, HAPTICA® live Mr. Scherer, the HAPTICA® live ’20, which was originally planned for March 18, has also been affected by the COVID-19 pandemic....more

Since 2013, the Danish company, Sprout World, has been selling its patented pencils, which after their lives as writing instruments can be planted and thus ultimately grow into herbs, flowers...more

With over 190 exhibitors and more than 1,800 visitors, this year’s edition of HAPTICA® live in Bonn once again demonstrated the appeal haptic advertising can enfold. Michael Scherer, managing partner...more

SBPR (Svensk Branschförening Profil- och Reklamartiklar) is the platform and voice of the Swedish promotional products industry. Kjell Harbom, who has been the association’s CEO for ten years, on his...more

With start-up kits for textile printers, as the publisher of the magazine PRomotion and as an exhibition organiser, Tore Lindfors has co-shaped the Swedish promotional products industry for decades. He...more

Paul Stricker is expanding: Taking over the Czech rival Reda in June 2018 enabled the import company which is headquartered in Coimbra, Portugal to hugely extend its presence in Europe...more

Since the sudden death of the Klio-Eterna owner and CEO, Hans Michael Höhner, in April 2017 Edeltraud Syllwasschy and Michael Gleich have been running the company. After one year, which...more

In 1998, WA Media, at the time still WA Publishing, introduced eppi magazine, back then and still to this very day the only pan-European magazine for the promotional products industry....more