Background

Target-group specific surfaces, sophisticated filter functions, product details at a glance, data flow at the speed of light and 24/7 availability – the digitalisation of buying processes demands well-thought out...more

In line with the saying “the way to a man’s heart is through his stomach”, promoting companies often opt for sweet messengers to reach their target groups. But what if...more

Denmark is a leader for current themes such as sustainability and offers suppliers that provide great, high-quality products as well as an open and pleasantly laid-back business culture. Denmark is...more

In the course of the digital change 24/7 availability, swift reaction and delivery within the shortest possible time have become standards. In order to satisfy these market demands, companies are...more

Norway, a small, rich country covering a huge surface, offers a modestly sized, but well-developed promotional products sector that is characterised by a high price level and quality awareness. Good...more

It is bad enough when under the not so gentle children’s hands toys break faster than one can say “Jack Robinson”, but it is even worse if they contain harmless...more

A timeless, yet at the same time unmistakable style characterised by simplicity and functionality is what has made Danish architects and designers famous all over the world. Products “designed in...more

Digitalisation is omnipresent, the technical change is fast-paced. For a long time it seemed like the promotional products industry had missed the boat regarding the digital era, now more and...more

On May 25, 2018 the new GDPR (General Data Protection Regulation) that is valid EU-wide came into effect. For many companies from the promotional products industry this means that they...more

Advertising bans on tobacco, drinks and food, “transparency codes” in the pharmaceutical sector, compliance delirium in the political and business world: The promotional products industry is getting into trouble with...more