Textiles, Part I: Greener gear
Textiles are one of the most important product groups in the promotional products industry. However, hardly any other product area raises more ecological and ethical questions – one of them: ... more
Storytelling: Almost like a fairytale
Recounting tales instead of advertising, stories instead of mere figures: Storytelling is one of the current marketing trends. Haptic advertisers are frequently part of the cast – sometimes they even ... more
Fair trade: More than a label
Fair trade seals like the signet of Fairtrade International or the logo of the World Fair Trade Organisation enjoy a high degree of trust among the consumers. Fair trade products ... more
Upcycling: Reviving instead of discarding
Companies that develop new product ideas out of old materials are not just acting in a creative way, but are indeed ecologically exemplary. Upcycling is an alternative concept to the ... more
Industry Monitor 2015
And all of a sudden another twelve months have come to an end: 2015 was a turbulent, fast year. Whereas dramatic occurrences came thick and fast on the global affairs ... more
Give old bottles a chance
Bags, textiles and other products made of recycled PET are in high demand. They embody the recycling philosophy and appear to be predestined for their implementation as messengers of an ... more
Merchandising: Cult meets commerce
For some people it is an expression of their enthusiasm – for others it is fan loyalty, branding and a huge business. Merchandising is a real growth market and beyond ... more
The Portuguese promotional products market
Portugal, the westernmost country of Europe, not only has a rich culture to offer, but also an interesting promotional products scene. As one of the most popular European travel destinations, ... more
