Fighting textile waste
Today more and more clothes are produced and consumed within increasingly shorter periods of time – the textile industry is booming. This phenomenon is called “fast fashion“: Many clothing brands...more
AI in the promotional products industry
Just over two years ago the presentation of OpenAI’s ChatGPT triggered off a hype about so-called Artificial Intelligence (AI). The initial excitement has since died down, but the technology behind...more
Playful promotion
Since the keyword “gamification” cropped up around 20 years ago, the phenomenon has spread rapidly. Together with the gaming culture, playing has become the focus of our digital society, also...more
The many faces of representation
The promotional products industry has been organised in the form of elected representational institutions for decades already. And this has been a frequently discussed topic for just as long. Which...more
Online Shops: Trade under Transformation
Target-group specific surfaces, sophisticated filter functions, product details at a glance, data flow at the speed of light and 24/7 availability – the digitalisation of buying processes demands well-thought out...more
Keeping the ball rolling
A year like a pinball game: Constantly having to react to new demands, stay flexible and, nevertheless, still do good business – that is probably the most apt description of...more
Heading for new networks?
After three years of pandemic and supply chain chaos the global trade is returning to a new normality. Whilst not only cargo, but also passenger flights are commuting between the...more
Fishing for compliments?
The global plastic waste problem hardly affects any other place as drastically as the world’s oceans. Dozens of organisations are meanwhile busy collecting and recycling marine plastic waste. So-called “ocean...more
