D – The cross-industry initiative entitled, The Hapticologist, which will once again be represented at the OMR in 2027, has announced that two new members have joined its ranks. The promotional products agency, Hagemann (based in Eichenau), and New Wave Germany (based in Oberaudorf, representing the Craft brand) will contribute their distinct areas of expertise and perspectives to the initiative in future.
The Hapticologist’s stand at the OMR 2026.
The two companies represent different sectors of haptic brand communication, embodying a core principle of The Hapticologist: Namely bringing people and companies together, who want to take physical brand communication to the next level. As a full-service agency, Hagemann contributes experience in promotional products and merchandising, while Craft brings the perspective of an internationally oriented brand specialising in sports, performance and functional wear.
“The Hapticologist doesn’t thrive on everyone doing the same thing or sharing the same perspective. Quite the opposite. Things get interesting where diverse experiences, business models, and viewpoints converge. With Hagemann and New Wave Germany (Craft), we are gaining two exciting new angles for our collaborative exchange,” stated Steven Baumgaertner, initiator of The Hapticologist.
