D – The first edition of the Premium Partner Days (PPD) 2026, organised by cyber-Wear, took place at the Seehotel Ketsch from June 24-26, 2026. The newly developed concept focuses on personal encounters, in-depth industry discussions and collaborative product development. Almost cyber-Wear’s entire team was available to the approximately 30 premium partners from across Europe, who presented their new products, ideas, technologies, and innovations. Day-to-day operations were consciously kept down to a minimum so that full attention could be placed on the personal exchange.
From the very onset, cyber-Wear’s “Helping Hands” assisted with setting up the presentation areas, after which all employees and partners gathered for the Welcome BBQ in the Seehotel’s garden. The get-together evolved into an evening full of conversations, new ideas and personal encounters. Following a joint breakfast on the Thursday, each of the 30 partners delivered 90-second elevator pitches about their companies and innovations, giving employees an overview of the partners’ highlights. A live vote then determined the most compelling product concept. The awards went to Aditan, uma and mbw, whose presentations particularly impressed the cyber-Wear team.
The first Premium Partner Days proved a success, offering a mix of in-depth discussions and a relaxed atmosphere.
The two highlights of the Premium Partner Days were the so-called Garden Walk, where 24 partners spread out over the hotel, creating miniature brand worlds in conference rooms, suites, hallways and the lobby, and secondly, the Deep Dive Sessions. These 30-minute sessions, held in a relaxed atmosphere, provided the opportunity to try out materials, discuss strategic projects and develop new ideas. Individual schedules for the cyber-Wear teams ensured that each partner was visited.
The participating partners considered the combination between the open inspiration from the Garden Walk and the in-depth content of the Deep Dive Sessions to be the event’s USP.
The Premium Partner Days came to a close on the Friday with a joint reception and lunch, before the cyber-Wear team helped dismantle the presentation areas.
For Steven Baumgaertner, CEO of cyber-Wear Heidelberg GmbH, the premiere was far more than a successful event: “We consciously chose not to simply organise another in-house trade fair. Our goal was to develop a format that fosters genuine partnership. Less presenting, more discussion. Less trade fair, more co-creation. The fact that we dedicated virtually two days of our company exclusively to our partners demonstrates the importance of this collaboration to us. The exceptionally positive feedback confirms our commitment to consistently pursuing this path. My special thanks go to our entire team, who made this event possible with incredible dedication, passion and organisational expertise.”
