D – The German writing instrument manufacturer, Schneider, presented a comprehensive relaunch of the website of its business unit, Schneider Promote, in January 2026, that excels with a fresh design, innovative features and improved user-friendliness. The revised web presence impresses with its modern look, clearly structured navigation and significantly simplified product search function. New informative sections have also been added, including “Press”, “Refills” and “Cases”.
The totally revamped pen configurator, which assists promotional products distributors and resellers in customising writing instruments, forms a special highlight. The new configurator is not only more user-friendly, it also enables targeted searches for specific items that can be filtered according to categories as well as the ability to search for multiple products at once. A snapshot function enables pictures of the configured writing instrument to be taken. The intuitive and user-friendly operation is enhanced by noticeably optimised performance, which ensures a particularly smooth user experience, according to Schneider. The pen configurator can be equipped with an own logo and branding and integrated into the company’s own website, allowing the tool to be incorporated into existing online presences to ensure a professional appearance.
Schneider’s aim behind this redesign is to consistently further develop the brand. The long-standing slogan “Write it down” has been replaced by “Make it matter” – an emotional, contemporary claim that underlines what distinguishes Schneider’s writing instruments.
www.schneiderpen-promotion.com/en
