NL/USA – On September 11, 2015, Platinum Equity announced the final agreement regarding the acquisition of XD Connects from Rivean Capital. The US American private equity company based in Beverly Hills, California, did not disclose the financial terms. The potential transaction is subject to the customary closing conditions, including the official approvals.
XD Connects, whose headquarters are located in Rijswijk, the Netherlands, was founded in 1986. According to own accounts, the company serves more than 5,000 resellers and distributors, primarily in Europe and offers a wide range of customised promotional products. The firm maintains its own printing and fulfilment centre as well as a design studio and procurement office.
The take-over of XD Connects follows the acquisition of 100% of the shares of the French Solo Group by Platinum Equity, which was announced in June 2025. Based in Paris, Solo claims to have established itself as the number two on the European promotional products in recent years, behind the publicly listed Swedish New Wave Group. According to Platinum Equity, the planned merger between XD Connects and Solo will result in a larger-sized company, an expanded product portfolio and improved geographical reach, positioning both companies for growth in the European industry for personalised brand items.
“The envisioned combination of XD Connects and Solo will reinforce the group’s position as a leading B2B service provider,” said Platinum Equity Managing Director, Malik Vorderwuelbecke. “The group will manage all activities across product development, procurement and curation of readily available inventory. It will provide efficient customisation at scale across a wide range of print technologies and ultimate fulfilment on behalf of its over 20,000 B2B customers. The platform will become a true one‑stop shop that will broaden choice, compress lead times, elevate print fidelity and enhance product quality for its customers, allowing them to focus on their commercial success in a dynamic and growing market. We are very excited to continue to assist the combined group to further strengthen its scale organically and through M&A.”
“We are thrilled to be joining forces with Solo and Platinum Equity,” said Albert van der Veen, CEO of XD Connects. “This partnership brings together two highly complementary businesses with a shared commitment to innovation, sustainability and customer service. Our combined capabilities will allow us to better serve our customers, simplify their operations and unlock new growth opportunities across Europe.”
