
Field Sales Manager for Southern England: Max Rutland.
IRL – The Irish promotional products supplier, Goldstar, Dundalk, introduced Max Rutland as its new Field Sales Manager for Southern England, as of July 2026. Rutland will work closely with distributors in Southern England to drive business growth and deliver Goldstar’s renowned service. He will also provide strategic consulting and practical support to help partners expand their business and capitalise on opportunities.
Rutland disposes of just under ten years of experience in the promotional products industry, including executive roles focusing on customer relationship management and business growth. Throughout his career, Rutland has built strong partnerships and developed solutions that have helped companies succeed. Attracted by the broad product range and commitment to responsible innovation, Rutland brings valuable expertise to his new role.
“I am absolutely thrilled to be joining Goldstar. Reaching my tenth year in promotional merchandise, I wanted my next step to align with both my core values and ambition for growth. Having spent my career working with suppliers that specialise in a single field, I am incredibly excited by the sheer breadth of Goldstar’s product range. What really seals the deal for me, though, is their commitment to the planet. It is deeply important to me that merchandise is sustainable and Goldstar genuinely puts sustainable innovation at the forefront of their strategy, along with the data to back it up. They prove that you can deliver an extensive, diverse product range while focusing on creating a better future for our planet,” said Rutland.
Annouchka Birch, Country Manager UK, welcomed him to the team: “We are delighted to welcome Max Rutland to our UK Sales Team. His proven track record and industry experience make him an excellent addition to Goldstar® as we continue to grow. I am confident he will build strong relationships with distributors across the region and play an important role in driving future success,” said Birch.
This step reflects Goldstar’s continual investment in its sales organisation and its commitment to providing sales partners with appropriate support, innovative products and an exceptional customer experience.

