Marco Stalenhoef, Marco Horneman and André Noordwijk (f.t.l.)
NL – The BeGlobal Group has announced that it acquired shares in Webo Promotion on March 17, 2026. Following the take-over, Webo will continue to operate as an independent company, organised under the umbrella of the BeGlobal Group, alongside the established brands BeGlobal and Prominate Nederland. To ensure a smooth integration as well as continuity for the customers and suppliers, the former owner of Webo Promotion, Marco Stalenhoef, will remain affiliated to the company for several months.
For the owners of the BeGlobal Group, Marco Horneman and André Noordwijk, this acquisition constitutes a logical strategic move. The company that has hitherto operated from its headquarters in Waddinxveen and a subsidiary in Capelle aan den IJssel, has been striving to expand its geographical presence within the Netherlands for some time. The integration of Webo Promotion that is located in Zeewolde now fulfils this objective. Webo Promotion, which celebrated its 50th anniversary last February, adds extensive experience and strong brand recognition to the group.
The incorporation into the BeGlobal Group offers both Webo Promotion and its customers direct benefits. For example, it grants the company access to BeGlobal’s modern purchasing and order platforms and to the group’s sustainability-oriented product range. What’s more, Webo profits from BeGlobal’s IPPAG membership (International Promotional Products Association Group), providing it with direct access to an international network of powerful partners.
“We are incredibly proud to welcome Webo Promotions into the BeGlobal Group,” stated Marco Horneman and André Noordwijk. “Webo Promotion is a well-known name in the industry and is known for its tremendous expertise, as evidenced by its recent 50th anniversary. By combining our innovative platforms, sustainable solutions, and international IPPAG network with Webo’s decades of expertise in Zeewolde, we are creating a unique proposition in the market.”
Marco Stalenhoef added: “I am pleased that, after fifty years, Webo Promotion has found a strong, innovative partner in the BeGlobal Group. By combining our strengths, we ensure our customers receive the latest technological possibilities and a broader, more sustainable product range. At the same time, the personal service and trusted expertise from Zeewolde will be maintained.”
