FIN – As of June 2026, the German writing instrument specialist, uma, will open a showroom in Finland, in addition to its existing showrooms in Sweden and Norway. The writing instrument manufacturer is thus consistently pursuing its international growth strategy and further strengthening its presence on the Scandinavian market.
The official inauguration of the new showroom will take place during the Promo Station trade show in calendar week 35.
With the locations in Sweden, Norway and planned new showroom in Finland, uma is creating scope for product experiences, since in Scandinavia alongside design and sustainability, tactile experiences are also of decisive importance. Customers will be able to experience, test and compare the writing instruments on-site and feel the unique uma haptics.
The expansion of the international showroom network is part of the company’s long-term strategy, which aims to strengthen customer proximity, identify trends early and develop tailor-made solutions for international markets. The goal is to constantly bring design, function and sustainability into harmony.
