Marketing Manager, Anneke Teheux-Dalstra.
NL – On December 1, 2025, the Dutch company, SL Bags, Zutphen appointed Anneke Teheux-Dalstra as its Marketing Manager. With this strategic move, SL Bags is further investing in the professionalisation of its marketing activities and preparing for its next phase of growth.
Teheux-Dalstra will be responsible for the further development and implementation of the marketing and communications activities of the SL Bags portfolio, including the brands Vasad and Recycle Bags. Her focus lies on brand consistency, market positioning, customer communications and supporting the commercial goals in both existing and new markets.
Teheux-Dalstra brings extensive experience in marketing and communications and will define marketing strategies, develop concepts, coordinate campaigns, strengthen brand identity and translate strategic goals into practical, results-oriented marketing activities.
With the appointment of the new Marketing Manager, SL Bags is supporting its efforts to communicate the quality, craftsmanship and focus on sustainability of its products more clearly and consistently to customers and partners.
“Anneke’s joining SL Bags is an important step in the direction of further strengthening our marketing activities. Her experience and practical approach align well with where we are as a company and where we are headed. We are confident that her contribution will help us take the next step in our marketing, communications and brand development,” said Managing Director and owner, Peter van der Sandt.
Photo source: © Nieke Martens
