UK – This year’s edition of the Printwear & Promotion live!, which is organised by the British communications company, Datateam, was held at the NEC in Birmingham from February 22-24, 2026. Over the course of three days, just under 6,500 visitors learned about the latest innovations in promotional wear and finishing technologies. A total of 165 exhibitors, including over 60 clothing suppliers, presented new styles, colours and fabrics. Highlights from the world of haptic advertising, as well as finishing and advertising technologies, were also showcased.
The Event Director, Tony Gardner, commented: “Feedback from the industry indicates that as a whole the printwear sector in the UK has remained pretty static over last year. Consequently, we were very pleased to see a virtually identical turnout to the number of visitors to last year’s P&P LIVE! What really stood out to so many this year, was the investment made by the exhibitors in the quality of their stands and displays. There is always a buzz at the show, and you could really feel the energy across the halls. We are delighted to have received so many positive comments on the event from both visitors and exhibitors.”
The exhibitors and visitors all praised the versatile trade show: “Both stands have been incredibly busy the entire time. So, we have been really fortunate in how it has been going so far,” explained Martin Lowe, Marketing Manager at Resolute, during the event.
Following a successful show, Printwear & Promotion live! will return to the NEC next year. The tentative dates are February 21-23.
www.printwearandpromotionlive.co.uk
