F – At the beginning of February 2026, the French promotional products association, 2FPCO (Fédération Française des Professionnels de la Communication par l’Objet) announced that it would henceforth operate under a new name and with a new logo: As L’Objet Média, La Fédération de la Communication par l’Objet, the association aims to represent the French promotional products industry more efficiently and breathe new life into it within France.
“With this change of name and logo, we want to bring greater transparency and clarity. We had two names and two websites, which have now been merged,” said Cécile Fougerouse, President of L’Objet Média. “We want to embody the committed, innovative, and responsible voice of the industry.”
To visually communicate its evolution more efficiently within the industry and at the same time emphasise the continuity of its mission, the association is presenting a modernised logo based on its iconic colours. The quotation marks in the logo symbolise the support, training and voices of the association members that L’Objet Média represents vis-à-vis advertisers and the public. The new visual identity has been designed to make it more easily accessible to everyone – to retailers, suppliers, brand manufacturers, partners and advertisers.
Vision for the future: The association’s priorities
Cécile Fougerouse, President of L’Objet Média
The strategic alignment of the L’Objet Média is based on three priorities. Firstly, to provide the association members with tools and resources that are tailored to their needs. Secondly, to promote the commitment to responsible practices to help advertisers better understand the impact of their decisions, i.e. through the development of a CO2 calculator or “Eco-Score”. And thirdly, the industry intends to assert its influence by establishing a public presence as a recognised player in advertising communication with both in respect to authorities and decision-makers.
Furthermore, the French association has also revamped its online presence. For example, the website www.objet-media.org now offers an optimised user experience and makes accessing the association’s information and services easier (training, CSR fact sheets, white papers, strategic figures and much more).
L’Objet Média invites all industry players to become a member and actively participate in shaping the future of haptic communication. According to L’Objet Média, members profit from a network of dedicated professionals, tools and resources for the development of their business, negotiated rates for general services and a platform where they can make their voices heard.
Founded in 1910, the French association currently has over 200 members. L’Objet Média is the representative organisation for professionals, who manufacture, market or distribute promotional products and textiles. The association’s mission is to promote the image of haptic advertising in France and represent the interests of the promotional merchandise stakeholders within their economic, social and political environment. The association additionally fosters the expertise of its members, monitors regulatory developments and offers regular training courses.
