Eppi158 Cover V3 2 257x250 - Trends that will shape 2026D – Hard to believe, but true – it is almost the end of the year again. In its Industry Monitor, WA Media looks back on the past year together with numerous industry professionals, while at the same time casting their eyes ahead to the future: The current issue of  Eppi Magazine highlights five major trends that will have an impact on the industry in the year 2026 and beyond.

From geopolitical uncertainties that require constant flexibility, to sustainability as the key challenge and the huge trend towards consolidation that is changing the industry landscape, through to the implementation of technological and AI solutions, future-proof merchandising and a new generation that is rejuvenating the industry.

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