Convinced by the BlueLoop brand launch at Haus des Meeres (f.t.l.): Gabriele Maria Straka, respACT, Jeff Schreiner, Haus des Meeres, Wolfgang Bosch, BlueLoop, Barbara Niederschick, Marketing Club Austria and Katharina Helm, ÖBB.
A – A special brand launch took place in Vienna on October 21, 2025: Wolfgang Bosch, Managing Director of Mitraco, Neuner Werbemittel and Howorka Werbeartikel hosted the kick-off for his newly-founded brand BlueLoop at Haus des Meeres – accompanied by RespACT Austria and the Marketing Club Austria. Bosch presented BlueLoop as the start of a product line that will adopt a sustainable position in the world of promotional products. Around 95 guests from business, marketing and communications were present when products that are not only made of ocean plastic, but which also support the efforts to clean coastal regions, were presented.
“BlueLoop is more than a product label. It is a philosophy. Promotional products shouldn’t generate additional waste, but ideally should be part of the solution,” emphasised Bosch, Managing Director of the group. Jeff Schreiner, veterinarian and director of Haus des Meeres, explained the ecological context: “Our oceans are the Earth’s life support system – they regulate the climate, provide a habitat for millions of species and secure the foundations of humanity’s existence. When around eight million tons of plastic from land end up in the seas every year, this delicate balance is thrown off balance.” Gabriele Maria Straka, Board Member at respACT, put the social responsibility into perspective: “Sustainability is no longer merely a differentiating factor, it is matter of course. Companies that fail to take a stand risk losing credibility and trust.”
The new BlueLoop products made of ocean plastic being marvelled at the well-attended kick-off event at Haus des Meeres in Vienna – including the first collection of bags and rucksacks by Waste2Gear.
Barbara Niederschick of NWP consulting_content_creation and course director at the Marketing Club Austria emphasised in her presentation how closely ecological responsibility and brand management are linked: “Promotional items – when used strategically – remain to be an indispensable communication tool. It is essential to ensure that these items have the smallest possible ecological and social footprint and that this is substantiated by reputable certifications.” Katharina Helm, Climate Protection & Sustainability Manager at ÖBB, added: “We introduced a system years ago that promotes responsible procurement. Suppliers have to provide documentation that helps us implement our climate strategy. Therefore, we prioritise sustainable products in all areas, including also in our communications.”
In future, BlueLoop will exclusively offer products made from ocean plastic, including their first collection of bags and rucksacks by Waste2Gear. The aim is to supply companies with promotional items which as brand ambassadors combine design, quality and responsibility and directly support the financing of coastal clean-up projects.
Photo source: Mitraco, Niklas Schaubelt
