UK – The 4imprint Group, London, published a scheduled update on its trading and business activities on November 11, 2025. Despite volatile macroeconomic conditions, the company achieved a robust operational and financial result in the first ten months of 2025. The Board of Directors is expecting to achieve a consolidated turnover of at least 1.32 billion US Dollars (approx. 1.14 billion Euros) for the full year, which corresponds to the upper region of the current forecasts as well as profit before tax totalling at least 142 million US Dollars (approx. 122 million Euros), which is up on the current forecasts.
The group turnover for the first ten months of the year were 2% down on the 2024 result for the same period. The incoming orders had declined by approx. 3% compared to the previous year’s figures, whereas the average order value was consistent with those of the previous year, as business remained stable during the peak seasonal period. The number of orders from existing customers has remained stable since the start of the year, which reflects the strong and constant customer retention rates. The number of orders received from new customers has declined by 13% since the beginning of the year, which is a continuation of the trend observed in the first half of the year.
At just under 33%, the gross profit margin remained strong, because the product cost increases due to the tariffs didn’t have an impact until later than expected and because the marketing mix provided the expected flexibility. As such, the company managed to maintain a double-digit operating profit margin over the past ten months.
The group continues to be highly solvent and well-funded with cash reserves of 124 million US Dollars (approx. 107 million Euros) until the end of October 2025. The Board of Directors is confident that the group will cope well with the market conditions, achieve solid financial results and position itself to capitalise on the opportunities that will arise with the improving economic and market conditions.
