D – At the end of September 2025, 16 influencers from ten countries travelled to Annweiler/Pfalz for Stabila’s second international Social Media Day. The influencers, who have over a million followers on Instagram, Facebook, TikTok and YouTube, took part in a diversified, intercultural programme at the German headquarters of the measuring tool specialists. The guests took a glance behind the scenes at Stabila and were able to share their experiences virtually with their followers.
16 influencers from all over the globe attended the second Stabila International Social Media Day.
“With events like these we support the next generation of skilled tradespeople both nationally and internationally, demonstrating first-hand what distinguishes high-quality measuring tools,” explained Holger Binder, Chief Sales and Marketing Officer. “Thanks to the efforts of the entire Stabila team, this International Social Media Day was a resounding success.”
The highlights of the programme included an orientation day in Heidelberg with a guided tour of the castle and city as well as a boat trip. Then, on the following day a trainer from Stabila’s Product Management department presented various products and showed how to implement them optimally. Using a “hands-on” mentality, the influencers immediately tried the tools out personally. A subsequent tour of the factory underlined how many steps and quality controls are required for high-precision measuring tools.
“The amount of work and precision that goes into every spirit level, never fails to amaze me! There is a good reason why Stabila’s spirit levels are the best,” said an impressed Rachael Wragg, UK, who was the only person attending the Social Media Day for the second time. Imprinting rulers with the influencers’ own designs as well as creative and gaming stations rounded off the programme. “From exploring nearby castles and cities to sampling German food, we were totally spoiled by Stabila throughout the course of the four days. It is not often that a large company takes so much time, but Stabila really does feel like family,” was the positive conclusion of Michiko Cooper from New Zealand.
