CH – Records were set on September 17 and 18, 2025 at both the PromoSwissForum and the Touch trade fair the following day. The PSF is open to distributors, the Touch addresses the users of haptic advertising invited to the event by the sponsors, who ideally accompany them to the exhibitors. The events of the Swiss association, PromoSwiss, took place in the Umweltarena in Spreitenbach, near Zurich. An ideal location, since sustainability is increasingly becoming a focus on the promotional products market.
A totally relaxed and family-like atmosphere prevailed at both events. Furthermore, there was a joint apéro, followed by a dinner, which offered the opportunity for a pleasant and informal exchange.
The President of PromSwiss, Urs Germann, welcomed the guests with a humorous speech and also informed the visitors of Touch about upcoming surprises. These included among others the presentation of the first-ever Touch Awards, which were conferred live during the trade show, which attracted plenty of attention and fitted in well with the lively atmosphere: In the morning several exhibitors – nearly all facets of the market for haptic advertising were showcased – were totally run off their feet at times.
This is also reflected by the official figures released by the organisers: 81 exhibitors (2024: 75) were represented in Spreitenbach. The PSF recorded 138 visitors (2024: 130), the Touch trade fair welcomed 1,050 visitors. Germann concluded: “We are very satisfied with both events and can boast several records: Regarding the number of exhibitors, the attendance figures at Touch and also a higher number of visitors at the PSF.” The ten sponsors, who presented themselves elaborately at own counters with teams dressed in CI-compatible outfits, were also more than satisfied.
The positive impact of the two events promises to brighten up the haptic advertising market.
The next venue date for the Touch has already been decided: The trade fair will open its doors again on September 10, 2026.
//Sche
Photos: Michael Scherer, © WA Media
