EU/NO – The Norwegian Industry Association for Promotional Products (NBR) is officially joining the EAC (European Association Cooperation) as of 2026. The aim of the umbrella organisation, the EAC, is to promote the cooperation of the industry associations throughout Europe and coordinate the efforts of the individual associations. The NBR’s decision to join the EAC, underlines the significance of the alliance throughout Europe and reinforces the joint mission to sharpen the profile of the industry and jointly shape the future, the EAC stated.
The NBR also expressed its excitement about the cooperation and declared its willingness to make a contribution where it makes most sense, demonstrating once again that the EAC lives from the diversity, expertise and commitment of its members, according to the umbrella association.
Including Norway, twelve European countries in total are members of the EAC. The USA is also on board as a non-official member.
