UK – The promotional products agency, Pro-Ad, Morpeth, that specialises in merchandising and marketing announced the acquisition of Corporate Recognition in August 2025.
The take-over reflects Pro-Ad’s ongoing commitment towards growth, innovation and excellent customer service as well as towards strengthening its own market position. By acquiring Corporate Recognition, the English agency is further expanding its competences and reach, while at the same time remaining loyal to the family-oriented values. Corporate Recognition is well-known for its personalised service and loyal customer base and thus fits in well with the family-run, customer-oriented approach of Pro-Ad.
“We’ve known and respected the team at Corporate Recognition for many years. They’ve built a business based on trust, reliability, and a genuine commitment to their customers— values we hold dear at Pro-Ad. We’re excited to welcome them into the fold,” said Carlo Nardini, Managing Director of Pro-Ad Ltd.
The acquisition also aims to extend Pro-Ad’s network of customers and integrate new knowledge. “This acquisition is an exciting step for us” added Carlo Nardini. “Not only does it strengthen our relationships with suppliers, but it also reaffirms our position as a leading promotional merchandise distributor, committed to delivering exceptional solutions backed by the friendly, knowledgeable service our customers have come to expect.”
