The new logo of Sourcing City.
UK – Sourcing City has revamped its brand image. After developing a wide selection of innovative platforms, tools and services to support the promotional products industry, the British company feels it was now time to re-establish a uniform branding. Whereby this doesn’t purely involve a new logo or different colours, it is above all about uniting the different corporate brands under one identity, which is geared to the future. This aims to make it easier for suppliers and distributors to recognise the different components of the Sourcing City family and understand how these are connected. Furthermore, the new look reflects the company’s commitment to innovation, professionalism and industry-leading thinking.
In addition to Sourcing City, the platform for product procurement, the company’s portfolio comprises of the Promotional Office with its full-service offer for order processing, quotes, stocks, etc., the Software Dynamic Highway, which enables supplier data and prices to be integrated into the platform in real-time, the content platform Sourcing City News as well as further services.
