D – When the marketing world meets up in the digital universe of the OMR Festival in Hamburg on May 6 and 7, the promotional products industry will also be on board. Different companies from the market have joined forces for the exemplary joint project, The Hapticologist, to present the advantages of haptic advertising to those, who take marketing decisions and form opinions.
However, The Hapticologist is more than just a community stand. It is the Center of Seven Senses, a bar, where signature drinks are served by top bartenders. But above all a place, where visitors can experience how haptic and multisensory marketing works and why haptic advertising is the cocktail among the marketing mix, which stimulates the senses and boosts the impact of other forms of advertising.
The eight suppliers Halfar, Kalfany, Karl Knauer, Mahlwerck, mbw, Prodir, Toppoint and uma, the three distributors cyberWear, Global Brand Concepts and Kolibri as well as the two service providers RX/PSI and WA Media/HAPTICA® are inviting the visitors of the OMR – but also all promotional products companies – to promote haptic advertising as a genre in the digital marketing world with a unique project and raise their glasses to haptic advertising at the bar.
Under the motto: “Tangibly stronger together” all of the partners will head in the direction of their joint goal: Offering the jack-of-all-trades, the promotional product, a communicative stage to present haptic advertising at a new level and depict haptics as the pillar of multisensory marketing.
A merch collection compiled especially for the purpose that includes many exclusive items – from the OMR duck and cocktail fruit gums, through to the golden shaker – underlines this claim. Furthermore, a guided tour will whisk the participants off to the OMR exhibitors Audi, Obi, Vodafone and Red Bull looking for merch.
A masterclass with the expert for haptic branding, Olaf Hartmann, offers compact theoretical and practical knowledge about the role of promotional products and merchandising in the marketing mix. In their lecture entitled “More Sense for Stronger Brands”, Hartmann, Steven Baumgaertner from cyberWear, Karin Jagersberger from Kolibri and Boris Schwerdt from Global Brand Concepts as well as the two special guests Ulrich Klenke, CMO of Deutsche Telekom, and Sören Zinner, Head of Global Sponsoring & Merchandise at Schaeffler, will illustrate the effectiveness of haptic brand assets for brand development.
The stand of The Hapticologist can be found in Hall A4, Stand B01.
