“Merchandising products are communicative vehicles”
Vienna’s public transport network Wiener Linien makes Austria’s capital mobile and not only convinces with a very well-developed transport network and efficient frequency: Nina Wach, Assistant Director of Corporate Communications, ... more
“Humour beats polite phrases”
The Berlin transport company BVG has been causing a stir in Berlin and even beyond since 2015 with great humour, cool videos and innovative PR stunts. Frank Büch, Marketing Director ... more
“As an industry we should act as a role model”
Interview with John Swaab, Leveranciersdagen Mr. Swaab, what is the situation on the Dutch market? John Swaab: I have never experienced such a situation in the twenty years I have ... more
“Face-to-face encounters have to take place again”
Mr. Cormann, Belgium was hit particularly hard by the Corona virus. Can you see a bit of light at the end of the tunnel in the meantime? Erich Cormann: The ... more
“There is no alternative to taking action”
Interview with Brit München and Michael Scherer, HAPTICA® live Mr. Scherer, the HAPTICA® live ’20, which was originally planned for March 18, has also been affected by the COVID-19 pandemic. ... more
“Sustainability is here to stay”
Since 2013, the Danish company, Sprout World, has been selling its patented pencils, which after their lives as writing instruments can be planted and thus ultimately grow into herbs, flowers ... more
Interview with Michael Scherer, WA Media
With over 190 exhibitors and more than 1,800 visitors, this year’s edition of HAPTICA® live in Bonn once again demonstrated the appeal haptic advertising can enfold. Michael Scherer, managing partner ... more
“We love product media”
SBPR (Svensk Branschförening Profil- och Reklamartiklar) is the platform and voice of the Swedish promotional products industry. Kjell Harbom, who has been the association’s CEO for ten years, on his ... more
“The market has become more differentiated”
With start-up kits for textile printers, as the publisher of the magazine PRomotion and as an exhibition organiser, Tore Lindfors has co-shaped the Swedish promotional products industry for decades. He ... more
“Purchasing Reda was a huge opportunity“
Paul Stricker is expanding: Taking over the Czech rival Reda in June 2018 enabled the import company which is headquartered in Coimbra, Portugal to hugely extend its presence in Europe ... more
